One of the two internships I served in college was with a small press publisher as an assistant to their Sales & Marketing Director. There were 3 full-time employees, including the president, and a part-time receptionist. They worked out of what could have been an automotive service bay. My duties included making calls to potential reviewers, filing tear sheets (copies of published reviews), and sending out reviewer copies via media mail. I even got to write a couple press releases.
Small press publishers generally serve a niche. This particular publisher’s niche was retro-Americana. The president had a large collection of vintage art from the 40s and 50s. Their initial offerings were compilations of World War II pin-up art. They got creative from there, publishing retro-themed cookbooks and encyclopedic volumes of cover art from the pulp era. Read more